Chapter 18 is about understanding
and using design principles. To use design effectively, you must understand
design principles such as: balance, emphasis, placement, repetition, and
consistency. You must design for a purpose and design for your readers. Help your
readers understand the organization of the document. Make it easy for them to
locate information and ideas, and help tem recognize the function (parts) of a
document. And be sure to look at your genre and design to address its
conventions. Some ideas for design elements are; fonts, line spacing,
alignment, page layout elements, color, shading, borders, rules and
illustrations like photos, charts or graphs, and tables. But use your
illustrations for a purpose. Make sure to place the illustrations near the text
they represent, and MAKE SURE to include a title or caption that identifies or
explains said illustration. Design can make or break a paper. Some readers will
give up if a paper doesn’t hold their interest, and design is a good way to
avoid that problem. In addition to this, design is another way in which you are
able to add your own personal feel to a formal paper, and possibly use this to
connect with your readers more.
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